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Field Pattern is an AI-powered creative tech studio that helps brands think bigger, work smarter, and turn curiosity into clarity — fast.
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Micah Berry is an agency tech executive and lifelong creative technologist. Before launching Field Pattern, he scaled teams and systems behind creative work for brands like Google, Comcast, Amazon, and FanDuel—creating workflows where craft meets innovation. Now, as a Professor and Associate Director at VCU Brandcenter, he’s bringing that same expertise into the classroom, helping the next generation of creatives push boundaries and lead in an AI-driven future. When he’s not building pipelines, he’s probably rehearsing with his band and pretending it counts as “research.”
Jon Serna is an Executive Producer who’s spent his career turning ambitious ideas into world-class creative. From Google product launches to award-winning campaigns for Timberland and MINI, he’s led teams that deliver at scale without losing craft. A first-generation Colombian, Jon bridges clients, creatives, and production partners to bring big ideas to life. When he’s not running shoots, he’s running the grill—perfecting his smashburger technique.
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